In this episode of Who Cares? The Podcast for Business Leaders and Entrepreneurs Who Do, Jay O’Brien and Jeff Jackel dig into a powerful question: Would you buy from your own company? Or better yet—would you wear your own T-shirt?
This episode is a self-audit on branding, customer experience, and the illusion of value many companies create with cheap swag and surface-level service. The duo unpacks what it really takes to be exceptional in business—how to create experiences so compelling, so above-and-beyond, that people become true fans of your brand. They dive into personal stories, razor-sharp metaphors, hilarious jabs, and even a little emo nostalgia (looking at you, Champagne Boulevard 🎸).
Expect rants on bad mugs, shout-outs to brands doing it right like Chewy and America’s Tire, a celebration of Jay's son's 6th birthday, and an unexpected lesson from punk band days.
If you're a founder, service provider, or creative trying to build a business people genuinely care about—this one’s for you.
What You’ll Learn:
- Why most swag is just expensive trash
- How to create moments that stick in your customer’s memory
- The importance of self-reflection and brand truth
- Real examples of businesses that go above and beyond
- Why “good enough” is the most dangerous standard
🎉 Plus: shout-outs to Jay’s son Wilder on his birthday, a deep dive into Champagne Boulevard’s hit “Balloons,” and the one thing a barbershop did that made Jeff a lifelong customer.
Connect With Us: 📩 Business Inquiries and Questions: whocares@clientgiant.com 🖇️ Website: https://www.clientgiant.com/ 📸 Instagram: https://www.instagram.com/theclientgiant/ 📘 Facebook: https://www.facebook.com/theclientgiant 💼 LinkedIn: https://www.linkedin.com/company/clientgiant/